{"id":7634,"date":"2018-02-07T21:48:26","date_gmt":"2018-02-08T04:48:26","guid":{"rendered":"http:\/\/www.parkrag.com\/?p=7634"},"modified":"2018-02-07T21:48:26","modified_gmt":"2018-02-08T04:48:26","slug":"if-this-press-release-about-deer-valley-doesnt-terrify-you-it-should","status":"publish","type":"post","link":"https:\/\/v2.parkrag.com\/index.php\/2018\/02\/07\/if-this-press-release-about-deer-valley-doesnt-terrify-you-it-should\/","title":{"rendered":"If this press release about Deer Valley doesn&#8217;t terrify you, it should"},"content":{"rendered":"<p>Masquerading as a story on Parkrecord.com, we noticed <a href=\"https:\/\/www.parkrecord.com\/news\/deer-valley-resort-owner-names-ceo\/\">a press release from Deer Valley.<\/a><\/p>\n<p>It appears that the NEW owner of Deer Valley, Alterra Mountain Company, has named it\u2019s first CEO (Rusty Gregory). According to the <span style=\"text-decoration: line-through;\">news article<\/span>&nbsp;press release , &#8220;Gregory will focus on establishing the newly formed Alterra Mountain Company&#8217;s culture and developing the growth, operating and guest service strategies for its platform of mountain destinations across North America, while leading its more than 20,000 employees.&#8221;<\/p>\n<p>Note, there is not one mention of Bob Wheaton in this news story about the company that will TAKE OVER Deer Valley. &nbsp;Uhh, if they didn&#8217;t cite Bob Wheaton,&nbsp;an icon that has helped make Deer Valley what it <span style=\"text-decoration: line-through;\">is<\/span>&nbsp;was, they are either clueless or they don\u2019t care.<\/p>\n<p>We get that it&#8217;s a press release about a new CEO, but if you are going to release  something like that to a local paper, you may want want to assuage fears. You may want to quote Mr Wheaton &#8212; or at least speak of him.  <\/p>\n<p>Either way, be it cluelessness or lack of caring, it tells you something.<\/p>\n<p>According to the release \u2014again in the Park Record&#8211; the new Alterra CEO says, &#8220;Together we will create a highly performing enterprise by focusing on what&#8217;s important \u2013 our guests, our employees, and our mountain communities. We will build our business by enhancing and enriching the lives and experiences of each.&#8221;<\/p>\n<p>We at the Parkrag hope the synergies of alignment provide the mind share to enable a paradigm shift in the organic growth of community engagement.<\/p>\n<p>WTF did we just say? Good question. We\u2019re just channeling Alterra. <\/p>\n<p>The new CEO &nbsp;continues, &nbsp;&#8220;With the Ikon Pass, we have created an unrivaled platform that offers one-of-a-kind mountain experiences under one pass, by combining our portfolio of 12 destinations with 11 iconic mountain destination partners across North America.&#8221;<\/p>\n<p>UHHHH, yeah \u2026. That sounds just like the Epic pass\u2026. But maybe without the savvy.<\/p>\n<p>Does it sound A little too much like other press releases that have happened in the past around here?<\/p>\n<p>We guess we\u2019ll see.<\/p>\n<p>It definitely feels like what happens when a hedge fund takes over.<\/p>\n<p>God speed Deer Valley. We\u2019ll miss you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Masquerading as a story on Parkrecord.com, we noticed a press release from Deer Valley. It appears that the NEW owner of Deer Valley, Alterra&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[23],"tags":[],"_links":{"self":[{"href":"https:\/\/v2.parkrag.com\/index.php\/wp-json\/wp\/v2\/posts\/7634"}],"collection":[{"href":"https:\/\/v2.parkrag.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/v2.parkrag.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/v2.parkrag.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/v2.parkrag.com\/index.php\/wp-json\/wp\/v2\/comments?post=7634"}],"version-history":[{"count":0,"href":"https:\/\/v2.parkrag.com\/index.php\/wp-json\/wp\/v2\/posts\/7634\/revisions"}],"wp:attachment":[{"href":"https:\/\/v2.parkrag.com\/index.php\/wp-json\/wp\/v2\/media?parent=7634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/v2.parkrag.com\/index.php\/wp-json\/wp\/v2\/categories?post=7634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/v2.parkrag.com\/index.php\/wp-json\/wp\/v2\/tags?post=7634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}